Visual Identity
Brand Guidelines
Illustration
Print Materials
Social Media Templates
Services
Children’s Health
Industry
Wellspring Pediatrics
Client
For this passion project, I imagined a pediatric practice that would help children feel comfortable and parents feel reassured. The goal was to move beyond a typical clinic and create a space that felt proactive, welcoming, and supportive—somewhere families felt cared for without judgment and kids could actually look forward to their visits.
Client Vision
I designed a bright, energetic visual identity anchored in playful hand-drawn illustrations and colorful patterns. These illustrations doubled as coloring pages, stickers, and marketing assets, making the brand instantly recognizable and approachable. Social media templates and print collateral reinforced a professional yet family-friendly personality that elevated pediatric care.
Our Solution
A pediatric clinic designed to be a place children look forward to visiting and remember with joy.
The brand features playful, interactive assets such as custom illustrations that add warmth, versatility, and a lasting sense of connection.